Enriched with moisturisers to protect your baby’s skin from dryness, JOHNSON’S Baby Soap is a pure and gentle formula that is specially designed to mildly cleanse your baby’s delicate skin and leave it feeling soft.

JOHNSON’S Baby Soft Soap is a clinically proven mild baby soap bar that is convenient to grab for easier bathing and is gentle enough to use on the entire body, including your baby’s face.

JOHNSON’S baby care products. Trusted by moms for over 125 years!

About the brand:
At JOHNSON’s we never stop raising the bar when it comes to what’s best for your baby, we’ve conducted 90% of all-industry-led research focused on understanding healthy baby skin. That’s why we listened to parents from around the world and reformulated our products, inside and out, to set a new standard for gentle. All in all, we listened to 26,000 consumer voices to help shape and refine our products, proposition, and packaging design. JOHNSON’S products are naturally-derived, free from parabens, sulphates, dyes & phthalates, PH balanced and hypoallergenic. The results reflect our fundamental mission: creating a world where every baby thrives. Our newly-reformulated baby products don’t just cleanse and moisturize, they turn caring moments at every age and stage into opportunities to strengthen a baby’s bond with their parents.

JOHNSON’s choose gentle!

How to use:
Massage gently over entire body, lather, rinse, dry and snuggle.

Safety warnings:
For external use only. Keep out of reach of children. Keep away from sunlight.

Ingredients:
Sodium Palmate, Sodium Palm Kernelate, Aqua, Lactis Proteinum, Lactose, Glycerin, Palm Kernel Acid, Paraffinum Liquidum, Sodium Chloride, Disodium EDTA, Tetrasodium EDTA, Tetrasodium Etidronate, Lactic acid, Phenoxyethanol, Sodium Dehydroacetate, Parfum, CI 77891 [PR-015648]

Features

• Clinically proven mildness formula
• Enriched with moisturisers
• Gently cleanses delicate baby skin without drying
• Leaves baby’s skin feeling soft
• Free from parabens and alcohol
• Paediatrician and dermatologist-tested

Johnson's Baby - Soft Soap, 125 g